About the Project
Centred around the vision to rejuvenate an existing vanilla commercial tower and ground floor food offering, to a building that is identifiable with a distinct brand, that provides an engaging and unique food offering that is authentic for it’s occupants and visitors.
Creating a presence within the landscape of the concrete jungle, PDT focussed upon reactivating the façade through softening the building introducing textures and different forms which by night becomes an illuminated beacon. The concept around the new ground retail food offering reactivates and engages the street front, creating a buzz and a sense of place for people to dwell and people watch. Once inside it provides customers a sensory experience that is interactive and engaging with the retailers.